Volvo C30

Volvo C30


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The Volvo C30 is a sporting hatchback coupé produced by Volvo Cars. The C30 is a three-door, four-seat shooting-brake powered by inline-four and straight-five engines. The car is a hatchback version of the S40/V50/C70 range, and uses the same Ford C1 (or Volvo P1) platform. It is being marketed as a premium hatchback or a sports coupe specially designed for first-time Volvo buyers and the youth market. Production is expected to be 65,000 units a year, 75% for sale in the European market.

Contents

  • 1 Volvo SCC (2001)
  • 2 Initial release (2006–2013)
    • 2.1 Europe
    • 2.2 North America
    • 2.3 Volvo ReCharge concept (2007)
    • 2.4 Volvo C30 Efficiency (2007)
    • 2.5 C30 R-Design (2008)
    • 2.6 Equipment
    • 2.7 Engines and transmissions
    • 2.8 Safety
    • 2.9 Marketing
  • 3 2010 update
    • 3.1 STCC-Volvo (2010)
    • 3.2 C30 DRIVe Electric (2011-2013)
    • 3.3 Range Extenders concepts (2011)
    • 3.4 Engines
    • 3.5 Transmissions
    • 3.6 Motorsport
    • 3.7 Awards
    • 3.8 Production
    • 3.9 Discontinuation
    • 3.10 Marketing
  • 4 Sales
  • 5 References
  • 6 External links

Volvo SCC (2001)

Volvo SCC (Safety Concept Car) is a concept vehicle incorporating the rear hatch design from Volvo P1800ES and the glass hatch from Volvo 480ES.[1]
The interior design is similar to the S40 and V50; the majority of parts including the instrument panel, 'floating' centre stack and steering wheel are shared by the three cars.
Safety features include:[2]
  • Forward collision warning
  • Information projected on the windscreen
  • Technology that monitors vehicles in the "blind spot" and alerts the driver.
  • Warning system to alert the driver to the risk of straying from the lane.
  • Cruise control that maintains a set distance behind the vehicle in front.
  • Flashing brake lights during hard braking
  • Safety cameras
  • Advanced headlights that follow the curvature of the road as the car turns.
  • Further-developed HMI (Human Machine Interface)
  • Height-adjustable rear seat.
  • Protection for pedestrians
  • Steering wheel adjustable for height and reach
  • Passive unlocking and engine starting
  • Communication with the car via mobile phone
The vehicle was unveiled in 2001 Detroit Auto Show, and later in Seville International Airport in southern Spain in Autumn. Production model of C30 was planned in 2002.[3]

Initial release (2006–2013)

Volvo C30
Volvo C30 RDesign HRes.jpg
Manufacturer Volvo Cars
Production 2006–2013
Assembly Belgium: Ghent
(by the Volvo Cars Ghent factory)
Predecessor Volvo 480
Successor Volvo C40
Class Small family car
Body style 3-door 2+2 hatchback coupe/shooting brake
Layout FF layout
Platform Volvo P1 platform[citation needed]
Engine Petrol:
1.6 L I4
1.8 L I4
1.8 L Flexifuel I4
2.0 L I4
2.4 L I5
2.5 L T5 turbo I5
Diesel:
1.6 L I4
2.0 L I4
2.0 L D3 I5
2.4 L D5 I5
Transmission 5- or 6-speed manual
5-speed automatic
6-speed PowerShift
Wheelbase 2,640 mm (103.9 in)
Length 2007–2010: 4,252 mm (167.4 in)
2011–2012: 4,266 mm (168.0 in)
Width 1,782 mm (70.2 in)
Height 1,447 mm (57.0 in)
Curb weight 1,331 kg (2,930 lb)-1,347 kg (2,970 lb)
Related Volvo S40
Volvo V50
A production version of C30 T5 with 160-watt sound system[4] was officially unveiled at the 2006 Paris Motor Show.
Early model includes T5 (2.5 litres), 2.4i, 2.0, 1.8, 1.8 Flexifuel, 1.6, D5 (2.4 litre) (132PS), D5 (120PS) (Belgium only), 2.0D, 1.6D.[5]

Europe


2006–2008 Volvo C30 2.0 D, Germany

2008–2009 Volvo C30 T5, Australia

Interior
In late 2006, the C30 was launched in Europe. Engines choices range from a 1.6L inline-4 (petrol or diesel) to a 2.5L inline-5 turbo (2.4L diesel). 2009 added the choices of a 6-speed PowerShift dual-clutch automatic with the 2.0 L petrol and diesel engines, a 1.8L E85 flex-fuel engine, and 1.6L "DRIVe" diesel engines with improved efficiency and optional start/stop capability.
Trim lines include SE and SE Lux in the UK, and Kinetic, Momentum, and Summum (from fewest to most features) in most other European nations. The R-Design package adds interior and exterior accessories including aluminum inlays on the dashboard, R-Design emblems on the steering wheel, seats and floor mats, a rear spoiler and body kit.
Rivals include the Audi A1, Alfa Romeo MiTo and the MINI.

North America

The C30 went on sale in Canada in March 2007 as a 2007 model, and in October 2007 in the United States as a 2008 model.[6]
In Canada, the 2.4i was offered until 2011, while the T5 remains available. In the United States, the only engine available has been the T5.[7] For 2008, the US C30 debuted with two trim lines, Version 1.0 and Version 2.0. R-Design was added later in the model year, featuring unique badges and interior trim. Since 2009, the US C30 has been offered in T5 or R-Design trim. In addition, the Polestar performance option (developed in partnership between Volvo Car Corporation and Polestar Racing) became available for the 2012 model year for several Volvo models, including the C30 T5. The software modification to the engine control computer increased output from 227 hp to 250 hp without a reduction in U.S. Environmental Protection Agency fuel economy ratings.

Volvo ReCharge concept (2007)

The ReCharge concept is a plug-in hybrid electric version of C30, developed by Volvo's California development center. It was unveiled at the 2007 Frankfurt Motor Show.[8][9] It features a 4-cylinder 1.6L flex-fuel engine and an electric motor on each wheel. It has an estimated battery range of 100 kilometres (62 mi). The batteries have 3 hours of full recharge time. The car has a top speed of 160 km/h (99 mph). Volvo plans to sell a production plug-in hybrid C30 in Europe in 2012.[10]

Volvo C30 Efficiency (2007)

It is a version of 1.6D rated 105PS with reduced chassis height, a new rear roof spoiler, a new rear bumper, underbody panels, optimised engine cooling, aerodynamically optimised 16-inch wheel rims, low friction tyres, revised gearing on third through fifth gears, low-friction transmission oil, optimisation of steering servo assistance, engine management optimisation.
The vehicle was unveiled in 2007 Frankfurt Motor Show.[11][12]

C30 R-Design (2008)

It is a limited (400 units) version of C30 T5 for North America market. It included a choice of four body colours (Black Sapphire, Titanium Grey, Orinoco Blue and Passion Red), Sport Body kit, off-black Flex-tech seat upholstery, cushions and backrests trimmed in contrasting crème-colored leather, blue-face instrument cluster, center console with subtle circular patterns and aluminum inlay, wrapped steering with aluminum inlays, sport pedals, sport shifter, floor mats, 18" Atreus wheels, Sirius Satellite Radio with a 6-month introductory subscription. Other options include 5-speed Geartronic transmission, DVD-based navigation system with real time traffic, power driver's seat, Climate Package, power glass moonroof, bi-xenon headlights, Serapis alloy wheels and Dynaudio premium sound system.
The vehicle was unveiled in 2008 New York Auto Show. Production version went on sale in April 2008.[13]

Equipment

Available audio system includes:
  • Performance – with a 4x20W amplifier and six loudspeakers
  • High Performance – with a 4x40W amplifier and eight loudspeakers
  • Premium Sound – with a digital class D amplifier with ICE Power technology from Alpine, an output of 5x130W, Dolby Pro Logic II Surround, and ten loudspeakers from Danish Dynaudio
On the High Performance and Premium Sound, it is possible to play CDs with music in MP3 and WMA formats, and they are fitted with an extra AUX connector for connecting auxiliary equipment such as a portable MP3 player. Starting in the spring of 2007, an adapter for connecting an iPod or a USB flash drive will also be available as an accessory.
The 2008 model year brings some minor changes, mostly adapting the interior to the facelifted S40/V50 and including as standard an Aux audio socket.
The 2009 model year moved the Volvo badge from the hatch handle to the glass area above it, enlarged the font and increased the space between the letters. It also brought other small changes such as including the hard load cover as standard.

Engines and transmissions

Petrol engines
Model Engine type, code Max power @ rpm Max torque @ rpm Transmissions
1.6 1,596 cc (1.6 L; 97.4 cu in) I4, B4164S3 100 PS (74 kW; 99 hp)@6000 150 N·m (110 lb·ft)@4000 5-speed manual (Ford IB5)
1.8 1,798 cc (1.8 L; 109.7 cu in) I4, B4184S11 125 PS (92 kW; 123 hp)@6000 165 N·m (122 lb·ft)@4000 5-speed manual (Ford MTX-75)
2.0 1,999 cc (2.0 L; 122.0 cu in) I4, B4204S3 145 PS (107 kW; 143 hp)@6000 185 N·m (136 lb·ft)@4500 5-speed manual (Ford MTX-75), 6-speed PowerShift (Ford MPS6)
2.4i 2,435 cc (2.4 L; 148.6 cu in) I5, B5244S4 170 PS (125 kW; 168 hp)@6000 230 N·m (170 lb·ft)@4400 5-speed manual (Getrag M56), 5-speed Geartronic (Aisin AW55-51)
T5 (2006–2007) 2,521 cc (2.5 L; 153.8 cu in) I5 turbo, B5254T 220 PS (162 kW; 217 hp) 320 N·m (236 lb·ft)@1500–4800 6-speed manual (Getrag M66), 5-speed Geartronic (Aisin AW55-51)
T5 (2007–) 2,521 cc (2.5 L; 153.8 cu in) I5 turbo, B5254T7 230 PS (169 kW; 227 hp)@5000 320 N·m (236 lb·ft)@1500–5000 6-speed manual, 5-speed Geartronic
Diesel engines
Model Engine type, code Max power @ rpm Max torque @ rpm Transmissions
1.6D, 1.6D DRIVe 1,560 cc (1.6 L; 95.2 cu in) I4 turbo, D4164T 109 PS (80 kW; 108 hp)@4000 240 N·m (177 lb·ft)@1750 5-speed manual (Ford MTX-75)
1.6D DRIVe S/S 1,560 cc (1.6 L; 95.2 cu in) I4 turbo 109 PS (80 kW; 108 hp)@4000 240 N·m (177 lb·ft)@1750 5-speed manual (Ford MTX-75)
2.0D 1,997 cc (2.0 L; 121.9 cu in) I4 turbo, D4204T 136 PS (100 kW; 134 hp)@4000 320 N·m (236 lb·ft)@2000 6-speed manual (Getrag MMT6), 6-speed Powershift (Ford MPS6)
D5 (automatic) 2,401 cc (2.4 L; 146.5 cu in) I5 turbo, D5244T8 180 PS (132 kW; 178 hp)@4000 350 N·m (258 lb·ft)@1750–3250 6-speed manual (Getrag M66), 5-speed GearTronic
D5 (manual) 2,401 cc (2.4 L; 146.5 cu in) I5 turbo, D5244T13 180 PS (132 kW; 178 hp)@4000 400 N·m (295 lb·ft)@2000–2750 6-speed manual (Getrag M66)
Petrol/E85 engines
Model Engine type, code Max power @ rpm Max torque @ rpm Transmissions
1.8F 1,798 cc (1.8 L; 109.7 cu in) I4, B4184S8 125 PS (92 kW; 123 hp)@6000 165 N·m (122 lb·ft)@4000 5-speed manual (Ford MTX-75)

Safety

The C30 continues Volvo's marketing strategy to put safety as a primary concern. This is demonstrated[original research?] through some recently developed safety features, including a method of overcoming the "blind spots" in the driver's view to the rear through a system known as BLIS (Blind Spot Information System).
The C30 also features a four-wheel anti-lock braking system (ABS), electronic stability program (ESP), traction control system and front, side and curtain airbags, front and rear crumple zones, and a stiff occupant cell.[14]
The Insurance Institute for Highway Safety (IIHS) awarded the Volvo C30 their Top Safety Pick award. The C30 was granted its highest rating of "good" in front, side, rear and roof strength tests and has Electronic Stability Control as standard equipment to receive the award.
The Volvo C30 has a patented front and rear structure using four different grades of steel to absorb and redistribute impact energy around the body of the coupe. Volvo's Whiplash Protection System and Side Impact Protection System with side airbags and Inflatable Curtain are also standard.[15] The seat belts have pretensioners to protect the occupants against unexpected accidents.[16]
The car also uses Volvo's Intelligent Driver Information System (IDIS) which continuously monitors the car's preemptive systems such as steering wheel angle, pedal depressions, and overall factors that help the vehicle's computer to decide if the driver is busy or distracted merging or turning, and will then accordingly delay certain data or alerts that are unimportant.[17]
The C30 has been criticized because in an effort to make it more responsive in curves it has become less reliable on ice or snow where the rear end can more easily lose its grip compared to other Volvo models.[18]

Marketing

As part of the European C30 launch, a series of 16 different television commercials were created by Fuel London (part of Euro RSCG Worldwide) under the campaign's theme, "A Product of Free Will".[19]
As part of the US C30 launch, Volvo C30's configuration site featured a fluctuating price quote for the identically-equipped vehicles. Volvo's intention was to determine what potential buyers are willing to pay and how many vehicles they should ship to the States.[11]

2010 update


2011-2012 Volvo C30 (US)
New exterior features include:
  • Redesigned front, including body panels such as the front wings
  • New, larger iron mark found in the rest of the Volvo range
  • Wavier and more dynamic rear
  • New body colour, Orange Flame Metallic
  • Visible exhaust tailpipe in the T5 and D5 models
  • Two new wheel options - and for the first time, white wheels are available
  • The option to choose five different colours on the lower trim - the C30 Contrast Colour Collection.
New interior features include:
  • All-new colour combination known as Espresso/Blond, consisting of a dark brown upper section and a blond, fresh shade on the lower door sides. The blond tone is somewhere between grey and beige and is an expression of Volvo's strong Scandinavian design tradition.
  • Luggage compartment cover in the rear, which uses a new material and a new graphic pattern to further enhance the car's modern image.
  • Oyster Burst Déco centre stack option
New accessory styling kit includes foglamp décor, a front skidplate, side scuff plates with engraved C30 logo and a rear skidplate with a stylish aluminium look. For D5 and T5 two 90 mm tail pipes in polished stainless steel are added to underline the powerful engine.
Optional sport chassis, available in all models except 1.6D DRIVe, includes lower steering ratio, giving 10% faster response to steering wheel input. Spring stiffness has been increased by no less than 30% in order to increase the car's poise in enthusiastic driving.
In spring 2009, Volvo C30 1.6D DRIVe is available with an advanced start/stop function (as 1.6D DRIVe start/stop).
The updated vehicles were unveiled in 2009 Frankfurt Motor Show.
The updated C30 went on sale in early 2010, as a 2011 model in North America and Australia. Early models include T5 (2.5 litres), 2.4i, 2.0, 2.0F (Flexifuel), 1.6, D5 (2.4 litres), 2.0D, 1.6D DRIVe, 1.6D DRIVe start/stop.[20][21] Delivery began in early 2010.[22]
Beginning in 2011 model year, D3 and D4 engine options were added to the product line. Other changes include new body colour (Flamenco Red), Cars with Volvo On Call have the option of activating the cabin heater remotely via SMS text messaging.[23]

STCC-Volvo (2010)

It is a race car version of C30 designed for the 2010 Swedish Touring Car Championship.[24]

C30 DRIVe Electric (2011-2013)


Volvo C30 Electric exhibited at the 2010 Paris Motor Show.
The prototype C30 electric car used a 82 kW electric motor, and had a 24 kWh lithium-ion battery pack installed in the propshaft tunnel and in the space normally occupied by the fuel tank, outside the passenger compartment and away from the deformations zones. The C30 electric delivers up to 150 km (93 mi) under the NEDC cycle.[25]
A drivable C30 prototype was presented was presented in September 2009. An updated prototype (with complete interior and full instrumentation, and enhanced battery packaging) was unveiled in 2010 North American International Auto Show.[26][27]
The C30 DRIVe Electric concept car was exhibited in the 2010 Paris Motor Show and presented as the C30 DRIVe.[28]
Field testing of about 50 C30 electric cars was conducted in Sweden beginning the fourth quarter of 2010, mainly internally at the Volvo Car Corporation.[29] A Volvo C30 Electric was also part of the One Tonne Life project in which a family was given the task of living as climate-smart as possible for a period of six months.[29] In July 2012 Volvo delivered 15 Volvo C30 electric cars as part of an open road test-drive project in Shanghai.[30]
The electric C30 has a 24 kWh lithium-ion battery, supplied by US manufacturer EnerDel.[31] The electric motor, the motor controller, the charger and other drivetrain components are supplied by Swiss manufacturer BRUSA Elektronik AG.[32] Top speed is estimated by Volvo at 130 km/h (81 mph), with acceleration from 0–50 kph (0–31 mph) in 4 seconds. The C30 Electric can be recharged from a regular household power socket and a full charge takes about 7 hours. The all-electric range is up to 150 kilometres (93 mi). The batteries are installed where the fuel tank normally sits and also in a special compartment in the C30's central tunnel, and as a result, the luggage compartment is unchanged.[29] In August 2012 Volvo ordered a second supply of battery packs from EnerDel to build an internal test fleet together with Siemens.[33][34]

Frontal crash test of the C30 Electric to assess the safety of the battery pack.
The Volvo C30 Electric is equipped with three climate systems: one supplies the passengers with heating or cooling; one cools or warms the battery pack as necessary; and the electric motor and power electronics are water-cooled. The climate control in the passenger cabin features a bioethanol-powered heater, a solution chosen by Volvo to get heating without compromising the battery driving range, but the driver has the option to run the climate unit on electricity from the batteries. Ethanol is the default mode and the ethanol tank can carry 14.5 litres (3.8 US gal) of bio-ethanol. Volvo has Tested the C30 in winter conditions in temperatures as low as −20 °C (−4 °F).[35]
Production of the C30 Electric began in June 2011. Delivery of first ten C30 Electric went to the energy company Göteborg Energi with deliveries starting at the autumn of 2010.[36] Leasing to fleet customers in Sweden, Belgium, the Netherlands and Norway began in the third quarter of 2011.[29] A total of 209 units have been leased in Europe through October 2012,[37] Sweden is the top selling market with 149 units delivered since 2011 through March 2013.[38][39][40]

Range Extenders concepts (2011)

Volvo C30 with series-connected Range Extender is based on C30 Electric with a three-cylinder combustion engine producing 60 PS (44 kW; 59 hp) installed under the rear load compartment floor. The car also has a 40 litre fuel tank. The combustion engine is connected to a 40 kW generator. The combined power is used to drive the car's 111 PS (82 kW; 109 hp) electric motor, but the driver can also choose to let the generator charge the battery, thus increasing the car's operating range on electricity. This Range Extender increases the electric car's range by up to 1,000 km - on top of the 110 km range provided by the car's battery pack.
Volvo C30 with parallel-connected Range Extender includes a turbocharged three-cylinder combustion engine rated 190 PS (140 kW; 187 hp) at the rear and a 40 litre fuel tank, six-speed automatic transmission. 40 kW generator the battery can also be charged to give the car increased range on electricity alone. The electric motor is same as series-connected Range Extender car. The combined power is rated 300 PS (221 kW; 296 hp). This Range Extender increases the electric car's range by up to 1,000 km - on top of the 75 km range provided by the car's battery pack.[41]
Production of fuel cells began in 2010.[42]

Engines

Petrol engines
[hide]Model Years Type Power, torque@rpm
1.6 2010- 1,596 cc (97 cu in) I4 (B4164S3) 100 PS (74 kW; 99 hp)@6000, 150 N·m (111 lb·ft)@4000
2.0 2010- 1,999 cc (122 cu in) I4 (B4204S3) 145 PS (107 kW; 143 hp)@6000, 185 N·m (136 lb·ft)@4500
2.4i 2010 2,521 cc (154 cu in) I5 (B5244S4) 170 PS (125 kW; 168 hp)@6000, 230 N·m (170 lb·ft)@4400
T5 2010- 2,521 cc (154 cu in) I5 turbo (B5254T7) 230 PS (169 kW; 227 hp)@?, 320 N·m (236 lb·ft)@1500-5000
with Polestar Performance Software: 253 PS (186 kW; 250 hp)@?, 359 N·m (265 lb·ft)@?
Polestar Limited Edition 2012- 2,521 cc (154 cu in) I5 turbo (B5254T+?) 253 PS (186 kW; 250 hp)@?, 370 N·m (273 lb·ft)@?
Flexible Fuel engines
[hide]Model Years Type Power, torque@rpm
2.0F 2010- 1,999 cc (122 cu in) I4 (B4204S4) 145 PS (107 kW; 143 hp)@6000, 185 N·m (136 lb·ft)@4500
Diesel engines
[hide]Model Years Type Power, torque@rpm
1.6D DRIVe 2010- 1,560 cc (95 cu in) I4 turbo (D4164T) 109 PS (80 kW; 108 hp)@3600, 240 N·m (177 lb·ft)@1750-2500
1.6 D2 2010- 1,560 cc (95 cu in) I4 turbo 115 PS (85 kW; 113 hp)@3600, 270 N·m (199 lb·ft)@1750-2500
1.6D DRIVe start/stop 2010- 1,560 cc (95 cu in) I4 turbo (D4164T) 109 PS (80 kW; 108 hp)@3600, 240 N·m (177 lb·ft)@1750-2500
1.6D D2 start/stop 2010- 1,560 cc (95 cu in) I4 turbo 115 PS (85 kW; 113 hp)@3600, 270 N·m (199 lb·ft)@1750-2500
2.0 D 2010- 1,984 cc (121 cu in) I4 turbo (D4204T) 136 PS (100 kW; 134 hp)@4000, 320 N·m (236 lb·ft)@2000
2.0 D3 2010(MY2011)- 1,984 cc (121 cu in) I5 turbo (D5204T5) 150 PS (110 kW; 148 hp)@3500, 350 N·m (258 lb·ft)@1500-2750
2.0 D4 2010(MY2011)- 1,984 cc (121 cu in) I5 turbo (D5204T) 177 PS (130 kW; 175 hp)@3500, 400 N·m (295 lb·ft)@1750-2750
D5 2010- 2,401 cc (147 cu in) I5 turbo (D5244T13) 180 PS (132 kW; 178 hp)@4000, 400 N·m (295 lb·ft)@2000–2750

Transmissions

Petrol engines
[hide]Model Years Types
1.6 2010- 5-speed manual?
2.0 2010- 5-speed manual
2.4i 2010 5-speed manual, 5-speed automatic
T5 2010- 6-speed manual, 5-speed automatic (Geartronic)
Polestar Limited Edition 2013 6-speed manual, 5-speed automatic (Geartronic)
Flexible Fuel engines
[hide]Model Years Type Power, torque@rpm
2.0F 2010- 5-speed manual
Diesel engines
[hide]Model Years Types
1.6D DRIVe 2010- 5-speed manual
1.6 D2 2010- 6-speed manual
1.6D DRIVe start/stop 2010- ?
1.6 D2 start/stop 2010- 6-speed manual
2.0 D 2010- 6-speed manual, 6-speed Powershift
2.0 D3 2010(MY2011)- 6-speed manual, 6-speed automatic (Geartronic)
2.0 D4 2010(MY2011)- 6-speed manual, 6-speed automatic (Geartronic)
D5 2010- 6-speed manual / 5-speed automatic (Geartronic)

Motorsport

Volvo Polestar driver Robert Dahlgren won the 2010 Scandinavian Touring Car Championship. In addition, after 8 of 9 rounds of STCC Driver's Championship 2010, Robert Dahlgren lead the tournament, and Volvo Polestar placed 2nd in the team championship.[43]
Robert Dahlgren won the 2010 STCC Driver's Championship, while Volvo Polestar won the 2010 STCC Team Championship.[44]
In the 2011 World Touring Car Championship season, the Polestar Racing team used Volvo C30 DRIVe as their race car.[45]
In the 2011 FIA WTCC Race of Belgium, Volvo Polestar Racing driver Robert Dahlgren finished the races 1 and 2 in 13th and 7th ranks respectively.[46][47]
Volvo C30 Electric shared first place in the 130-kilometre Michelin Challenge Bibendum rally plus awards for handling, well to wheel CO2 emissions and local emissions.[48]
Polestar Racing entered 2011 WTCC season with one Volvo C30 DRIVe racer driven by Robert Dahlgren.[49]
In 2011 World Touring Car Championship, Robert Dahlgren crashed out of qualifying in Macau race, ending the Polestar Racing team's season career.[50]
The C30 won 5 races during the 2011 Pirelli World Challenge season.

Awards

The C30 DRIVe was one of the five finalists to the 2011 Green Car Vision Award.[51] In July 2012, the Volvo C30 electric was named the "Green Car of the Year" in China at the 4th China New Energy Mobility Summit.[30]

Production

The Volvo C30 Electric body is built on the regular assembly line in the factory at Ghent, Belgium, and then the glider is transported to Göteborg for installation of the motor, batteries and other model-specific electronics.[29]
As a low production car, Volvo intended to lease the Volvo C30 Electric to corporate customers, mainly companies, authorities and government agencies. Initial deliveries were scheduled for the third quarter of 2011 throughout Europe, including in Sweden, Belgium, the Netherlands and Norway.[52] Volvo planned to build about 250 cars by the end of 2012, and possibly more if market interest takes off.[29] Volvo also planned to allocate a total of 100 Volvo C30 Electrics for the US, half of which would be destines on the West Coast and the other half on the East Coast. Volvo is targeting the leases to corporate and government fleet users at a price of around US$2,100 per month in the U.S. and €1,500 per month in Europe on a three-year lease. As this pricing is much higher than other electric cars available in the market by 2011, Volvo explained that their prices reflect the actual cost of the limited-production car.[53][54] During 2011, 6 units were registered in France.[55] A total of 126 units have been leased in Sweden through September 2012 since 2011.[38] As of 5th July 2013, the C30 is no longer available to order from Volvo, nor is it appearing in the model line up on the Volvo Cars website. The last C30's from current stock will be registered by the end of 2013, but none produced after July 2013.

Discontinuation

The C30 range will be discontinued in 2013.[56][57]

Marketing

In the 'DRIVe Around the World' C30 DRIVe campaign, a Facebook game was created to challenge users to virtually drive a Volvo C30 DRIVe to a Facebook friend who lives as close to 1,333 kilometres away from Sweden to Egypt as possible. The challenge began in 2009-11-16 and ended in 2010-02-05. The game was promoted with an animated trailer, which received 569,000 views worldwide in 169 countries. The Volvo fan page (www.facebook.com/volvo) was rewarded by a donation from Volvo Cars of 15,000 EURO in the Volvo Fans' team name to a Gold Standard certified wind farm project in Izmir, Turkey.[58]
In the One Tonne Life project, the Lindell family lived in a temporary home from A-hus and drove Volvo C30 Electric.[59] The project house was designed by architect Gert Wingårdh.[60]
Volvo C30 was used in The Twilight Saga: Breaking Dawn - Part 1 movie.[61]

Sales

Calendar year United States[62] Canada[63] Global[64]
2006 0 0 1,596
2007 2,103 1,143 46,726
2008 4,299 1,142 39,966
2009 4,266 906 32,409
2010 3,906 755 35,981
2011 3,471 682 27,090[65]
2012 2,827 607 19,256[66]

1 comments:


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